Cookie Policy

Cookie Policy

Last updated October 10, 2024

Welcome to BIMeta! This Cookie Policy applies to our use of cookies and other similar technologies on our website at www.bimeta.net. The purpose of this policy is to provide you with information about what cookies are and how they work. It also explains what cookies we use, what they do, and how you can control what cookies we use when you visit our website.

WHO IS THE DATA CONTROLLER?

A “data controller” is a person or organization who alone or jointly determines the purposes for which and the manner in which any personal data is, or is likely to be, processed. In this sense, BIMeta Corporation of 304 S. Jones Blvd. #3671, Las Vegas, NV 8910, USA (“BIMeta”, “we”, “us”, “our”) is the data controller. If you have any questions about cookies or about data protection at BIMeta in general, you can reach us by email using [email protected].

WHY DO WE HAVE A COOKIE POLICY?

In accordance with Nevada Privacy Law (“NRS 603A”) and the EU`s Privacy and Electronic Communications Directive (“PECD”), we need to inform you about the cookies we use and obtain your consent when using certain types of cookies, namely functional, performance, analytics, and advertising cookies.

WHAT IS A COOKIE?

Cookies are text files containing small amounts of information which are downloaded to your device (e.g., computer, smartphone, electronic device which accesses the internet) when you visit a website. Cookies can be useful because they allow a website to recognise a user’s device and preferences and generally help to improve your online experience.

HOW ARE COOKIES USED?

Cookies used by us are stored on your device for a maximum period of 2 years from the date when they are initially installed or, if they are subsequently updated, from the date of the update. Cookies can be divided into the following two broad categories:

 

      Technically necessary cookies (Essential)

Technically necessary cookies are required for our website to function properly; they enable you to navigate our website efficiently and use its functional features.

 

      Technically non-essential cookies

      Analytical/Performance Cookies

These cookies allow us to measure and report on website activity by tracking page visits, visitor locations, and how visitors move around our website. The information collected does not directly identify visitors. We place these cookies to help us analyze that data.

 

      Marketing/Advertising Cookies

Marketing cookies help us provide you with personalized and relevant services or advertising and track the effectiveness of our digital marketing activities. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.

CONSENT

Necessary Cookies will always be active on your device, but we ask for your consent to place Non-essential Cookies and other similar technologies on your device. If at any time you want to change your cookie settings, including withdrawing your consent to this processing, we would encourage you to do this via our cookie consent tool and/or the links below. You may need to refresh the page before the changes to the settings take effect.

THE COOKIES WE USE

Google Analytics

We use Google Analytics, a web analysis service of Google. Google Analytics uses a specific form of cookie, which is stored on your device and enables an analysis of your use of our website. The cookies set by Google Analytics for measurement are different for each visitor (i.e., there is not a single Google Analytics cookie ID that is used on all sites using Google Analytics). The information about your use of our website generated by the cookie is generally transmitted to a Google server in the USA and stored there.

Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other data. In the configuration of Google Analytics, we ensured that Google receives this data as a processor and is therefore not allowed to use this data for its own purposes.

In relation to the data transfer into the USA Google’s processing agreement for Google Analytics, can be read here. You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link.

Google Ads

We use Google Ads, an online advertising service provided by Google. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

Google Ads Remarketing

We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.

Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google's cross-device functions. This means that interest-based, personalized advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behavior) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.

Google Conversion Tracking

We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.

HOW TO BLOCK COOKIES AND THE CONSEQUENCES OF THIS

If you want to block all cookies, you may be able to do this through the settings in your browser for each browser you use and each device you use to access the internet (Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari).

We also offer a Cookie Consent Tool when you first visit our website. This tool allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. This permits you to make an informed decision about the cookies we use. You are free to accept or reject cookies, but note that after rejecting them, browsing our website might be less user-friendly and the relevant content might be affected.

In addition, if you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only).

HELP AND COMPLAINTS

If you have any questions about this policy or the information we hold about you, please contact us by email using [email protected].

CHANGES

The first version of this policy was issued on Wednesday, October 9th, 2024, and is the current version. Any prior versions are invalid, and if we make changes to this policy, we will revise the effective date. 

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